State prosecutors said Zimmerman, a neighborhood watchman, profiled and stalked 17-year-old Trayvon Martin before killing him, so the FBI is now looking into charging him with a hate crime.

What’s so strange about this kind of journalism is that it fuels the fire. It’s called baiting. While starting the article with a leading statement, WFTV has learned, it offers nothing new beyond what we didn’t already know. What, exactly, did WFTV learn, and what does the word could mean, as in the charges could be getting more serious? THAT’S NOT NEWS! IT’S GUESSING! The article later adds a revelation:

FBI investigators are actively questioning witnesses in the retreat at the Twin Lakes neighborhood, seeking evidence for a possible federal hate crime charge.

Of course they are! That goes without saying. If the FBI is investigating any crime, agents from the bureau routinely interview everyone in sight of the crime. And everywhere else, for that matter. The remainder of the story is nothing more than superfluous fluff, a term I last used early in the Casey Anthony case — long before the trial and, quite possibly, while critiquing another WFTV piece. You see, soon after I began writing about Caylee and her mother, I was reminded of how biased the news could really be. In college in the 1970s, I wrote an article, An unbiased look at news slants that explained how it’s done every day. I’ve republished it over the years (with improvements) and it’s an easy read. It describes how simple it is to write a news story in a manner that subtly offers an opinion.

While attending most of the Casey Anthony hearings beginning in October, 2009, I got a lot of advice from many of the local journalists covering the case. They were familiar with me and my work. It wasn’t just advice, though. There were rumblings going on in O’do, the unofficial slang word for Orlando. Was WFTV on State Attorney Lawson Lamar’s payroll or something? I mean, it took me no time at all to see how blatant it was that the station got the jump on stories coming out of the State, and nothing at all from the defense. It was apparent that WFTV was pro-prosecution, in my opinion, and I was far from alone in my thinking.

In many of the posts I wrote before covering the trial for Orlando magazine, I made my assertions clear about bias. How I know I was far from alone in this regard was because of the feedback I garnered from other journalists covering the case. What’s up with that station? I was asked. 

Here’s the deal. I’m not about ready to accuse a television news organization of unfair reporting. You are smart enough to figure it out yourself; but doesn’t it seem like the WFTV headline about charging George Zimmerman with a hate crime is a bit premature and racially baiting? The article contains no meat or any legs to stand on and it only serves to provoke the Trayvon Martin camp of supporters.

I don’t know. Perhaps May 15 was a slow news day around Orlando. It’s interesting to note that the story broke at 4:47 pm, just in time for the 5:00 o’clock news hour, and only one station reported it. Huh. Do you think it has anything to do with ratings?

(By the way, other news outlets reporting on the WFTV story don’t count.)